In marketing law, problem areas are increasingly focusing on electronic marketing in both consumer and B2B marketing. Marketing is a broad concept, and the related regulations are also applied in interfaces with communication and information provision. Social media channels play a significant role in companies’ marketing. In social media practices, you must pay attention to the legal aspects, while also bearing features of brand building in mind. Data protection regulations must be taken into account in all operations.
Our experienced experts also identify stumbling points in marketing related to intellectual property rights, privacy and data protection. Instead of just demonstrating risks, we always strive to find solutions that work for the client.
Our attorneys specialised in the media sector have decades of experience in assignments related to such matters as privacy and character, even at the Supreme Court. Familiar with the media industry and its practices, we can assess the situation in a versatile and realistic way.
- we provide consulting on questions related to company marketing of the company, such as:
- compliance with the rules of good business practice and marketing
- accounting for the use of people’s names and photos, logos, trademarks or copyrights in marketing
- we provide assistance in market law proceedings
- we draw up guidelines on companies’ social media practices, for example, and revise terms of use in the platform market
- we assist in matters related to the violation of privacy and defamation of character.
